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CATTLE INDUSTRY AND TRADE - PUBLIC RELATIONS

The old problem of communicating --- one of the things the Beef Council's doing about it

Author: 
T.Kelley
Article Date: 
January 1977
Article Abstract: 
The Arizona Beef Council has a News Media Information Program which attempts to keep news stories about the industry accurate
Language: 
English

Paid advertising can pay for itself

Author: 
T.Kelley
Article Date: 
April 1977
Article Abstract: 
Producer funded groups like the Arizona Beef Council attempt to create a demand for the commodity
Language: 
English

Outlook on communication

Author: 
J.M.Olson
Article Date: 
January 1977
Language: 
English