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Title: 
Tucson as a test market
Author: 
N. A. Nelson
Article Date: 
December 1963
Article Abstract: 
Tucson satisfies each of the criteria for a test city. Tucson is a complete market in itself, free from outside influences. But most important... Tucson has proven its worht in actual testing programs.
Language: 
English
Journal Title: 
Ariz Rev Bsns and Public Admin
Journal Volume: 
12
Page Number(s): 
8-12
Rights: 
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